With the upcoming global rollout of Identity Check, a multi-factor biometric authentication solution for payments, MasterCard is staking its claim as an industry leader fostering the growth of secure digital commerce.
Mobile + Location
Opus Research Report: “Retaining Relevance in the Omnichannel Journey”
How indoor positioning technologies give retailers the ability to offer a richer, more relevant experience for mobile shoppers bridging real- world and digital commerce.
Mobile Engagement: How Context Enables Personalized Marketing
With contextual data, businesses can — for the first time — create highly personalized mobile marketing campaigns that engage consumers with the right information, including promotional offers, at the right time.
Place Conference’s Vision: An Internet of Retailers
With all the attention paid to ROI (Return on Investment), most retailers are, to date, missing out on the upside of an IOR (Internet of Retailers).
Place Conference New York 2015 – Agenda & Presentations
Place Conference New York 2015 featured keynote case studies and interactive panel discussions to learn how grocers, retailers, malls, and other venues use location analytics and indoor positioning technologies to boost operational efficiencies, improve mobile strategies, and enhance the customer experience.
Webcast: Explosive Mobile Engagement: “Go Native”
Join Opus Research, Carla Fitzgerald, chief marketing officer with Smith Micro, and Sunil Marolia, VP of product management, in this live, interactive webinar as they discuss how location data helps deliver personalized mobile experiences.
Breadcrumbs, a “scaled down” Siri API, Set to Support Informed, Intelligent Assistance
Apple is pursuing an initiative with the codename “Proactive” that will ingest data from resources that reside on the device, including Contacts, Calendar, Passbook along with selected, installed 3rd-party apps to provide highly informed responses, search results and suggestions.
Acuity Brands Acquires ByteLight To Shore Up Indoor Location Software for LED Lighting
The acquisition — for cash certain assets and patent portfolio — is a significant boost for Acuity Brands to offer indoor positioning services for retailers to engage mobile shoppers.
InLocation Alliance Highlights Three Use Cases for Indoor Location
The In-Location Alliance, a consortium that includes Qualcomm, Samsung, Sony Mobile, Nokia, Cisco, Broadcom and CSR among its members, announced three winners of its “Best Use Case Contest” demonstrating the growing market potential for indoor positioning.
“Engaging Mobile Consumers: Comparing Beacons and Magnetic Positioning for Indoor Advertising”
Indoor location technologies are poised to dramatically enhance the consumer retail experience. In an apples-to-apples comparison of indoor technologies for mobile advertising, Opus Research finds striking benefits for magnetic positioning over Bluetooth beacons.