Apple is pursuing an initiative with the codename “Proactive” that will ingest data from resources that reside on the device, including Contacts, Calendar, Passbook along with selected, installed 3rd-party apps to provide highly informed responses, search results and suggestions.
The acquisition — for cash certain assets and patent portfolio — is a significant boost for Acuity Brands to offer indoor positioning services for retailers to engage mobile shoppers.
The In-Location Alliance, a consortium that includes Qualcomm, Samsung, Sony Mobile, Nokia, Cisco, Broadcom and CSR among its members, announced three winners of its “Best Use Case Contest” demonstrating the growing market potential for indoor positioning.
Indoor location technologies are poised to dramatically enhance the consumer retail experience. In an apples-to-apples comparison of indoor technologies for mobile advertising, Opus Research finds striking benefits for magnetic positioning over Bluetooth beacons.
With one of the largest deployments of location-aware services at the San Francisco 49ers’ Levi’s Stadium, Aruba is an ideal target for HP to enter the indoor location and proximity marketing space.
More evidence of how the Bluetooth Low-Energy (BLE) aggregated footprint is poised to expand to support a better mobile customer experience
In a partnership with Indiana-based Marsh Supermarkets, inMarket announces first-ever deployment of iBeacon platform to connect and interact with mobile shoppers who wear the soon-to-be released Apple Watch.
A majority of mobile shoppers (58 percent) take a “showrooming” approach to look up information while shopping in stores. But privacy concerns remain a critical factor for retailers to overcome in developing consumer engagement applications via indoor location technologies.
In a few short years, the location services industry has evolved into three overlapping segments: traffic analytics, in-store mobile, and outdoor geo-location. Retailer investment drives the convergence of these trends and helps present a glimpse into the near future of consumer engagement and indoor location.
Place London 2014 brought together executives and decision-makers to discuss and strategize how indoor traffic analytics, combined with mobile and online data, empowers business intelligence and enables consumer engagement for the only global conference of its kind.