If the word “native” makes you think advertising, you’re like most digital marketers relying on Facebook and Google for in-stream ads that appear organic. However, when it comes to smartphones, “native” isn’t an ad, it’s a way of using local intelligence to truly understand context and get beyond the beacon. Native control of functionality and consumer interaction makes the difference between single-digit app utilization and the full potential of personalized mobile marketing.
Join Opus Research and Carla Fitzgerald, chief marketing officer with Smith Micro, in this live, interactive webinar as they discuss how location data helps deliver personalized mobile experiences.
Explosive Mobile Engagement: “Go Native”
Thursday, June 25, 2015 — 1:00 p.m. ET / 10:00 a.m. PT
Sign up below to register the webcast
Categories: Webcasts, Articles, Mobile + Location
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