Think big business process outsourcers (BPOs) are just about handling basic customer service? Think again. In a recent Opus Research interview, Ian Jacobs sat down with Daniel Hong, Vice President of Global Market Strategy at TP, to explore how AI is reshaping B2B sales initiatives and driving measurable business outcomes for clients worldwide.

Daniel Hong shared insights into how TP is leveraging AI to go far beyond traditional outsourcing. From automating repetitive tasks to delivering hyper-personalized outreach and smarter lead generation, TP’s sales teams use AI every day to make B2B sales faster, more efficient, and more effective. This approach is at the heart of what TP calls “Revenue-as-a-Service”—a comprehensive model that supports the entire sales lifecycle, from lead generation through post-sale support.

Watch the full interview here:

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