Place 2014, the leading industry event produced by Opus Research and held July 22 in New York City, brought together a range of developments and ideas: indoor location, online-to-offline tracking, and proximity-based mobile marketing. The agenda and presentations below reflect the what’s next for indoor location with perspectives and expertise from brands, retailers, agencies, technology providers, regulators, and investors.
Place 2014 Sponsors
Agenda & Presentations
9:00 AM – 9:15 AM
The Place-Based Moment – Opus Research senior analyst Greg Sterling will present new data and original research on in-store consumer behavior, the “privacy paradox” as well as merchant demand for offline analytics and in-store marketing.
Speaker: Greg Sterling, Senior Analyst, Opus Research
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9:15 AM – 9:45 AM
The Agency Perspective – Michael Lieberman is Co-President of Joule US, where he oversees the expansion of Joule’s East Coast business. Based in New York, Michael heads up teams responsible for delivering mobile strategy, media and creative services that produce effective mobile campaigns for world-famous brands including AT&T, Dell, Colgate, and Ikea.
Michael Lieberman, Co-President, Joule US
9:45 AM – 10:25 AM
The Indoor Technology All-Stars – Google’s Don Dodge will lead a discussion with companies representing the full range of indoor location technologies, from WiFi to BLE beacons and LED lighting. From cost, accuracy and analytics perspectives, which technologies are “must haves” and which ones are “nice to haves”?
Speakers:
Nathan Pettyjohn, Founder & CEO, aisle411
Chris Goodall, Founder & CEO, Trusted Positioning
Dan Ryan, Co-Founder & CEO, ByteLight
Steve Cheney, SVP of Business and Operations, Estimote
Don Dodge, Developer Advocate, Google (Moderator)
10:45 AM – 11:15 AM
Ahead of the Curve: Alex and Ani – Alex and Ani’s Digital Strategy VP Ryan Bonifacino discusses the insights and opportunity that led the jewelry retailer to test and then rapidly deploy indoor location to all its stores across the U.S. – well ahead of its retail peers.
11:15 AM – 11:30 AM
Indoor Atlas and Magnetic Positioning
Wibe Wagemans, President, IndoorAtlas
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11:30 AM – 12:10 PM
Connecting the Dots: How Location and Offline Analytics Will Transform Digital Marketing – Offline location data and analytics will deliver huge dividends to retailers, ad networks and marketers in general. They will enable better visibility into campaign effectiveness and permit new levels of personalization and targeting. What will this new world of integrated data look like and how will it change digital and traditional marketing?
Speakers:
Juha Mattsson, VP, Marketing & Sales, Walkbase
Anne Marie Stephen, VP of Sales, iInside
Maria Fernandez Guajardo, VP of Products, RetailNext
Luke Edson, VP, Sales, YP
Greg Sterling, Senior Analyst, Opus Research (moderator)
12:10 PM – 12:25 PM
Case Study: SK Telecom – John Kim, Senior Business Development Manager with SK Telecom, will discuss multiple deployments of indoor location technology in the South Korean market.
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1:30 PM – 2:00 PM
Featured Speaker: Facebook – Doug Stotland is in charge of local solutions for both small and large businesses marketing on Facebook. Prior to his current role, Stotland worked on marketing science, pricing and building Facebook’s teams across Asia and the Pacific. Stotland will discuss Facebook’s varied and creative efforts to track and measure the offline and in-store impact of Facebook advertising.
2:00 PM – 2:15 PM
Beacon Location Security & Encryption
Jimmy Buchheim, CEO, StickNFind
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2:15 PM – 2:55 PM
Indoor Location & Privacy: Steering Clear of the ‘Creepy Line’ – Jules Polonetsky, Executive Director and Co-chair of the Future of Privacy Forum, will guide a diverse panel of industry observers, marketers and experts through treacherous waters: how to drive engagement without crossing the “creepy line.” What are the issues and emerging best practices? And will the “surveillance” backlash derail merchant adoption of indoor location?
Speakers:
Maya Mikhailov, EVP and Co-Founder, GPShopper
Amanda Koulousias, Attorney, Federal Trade Commission
Kate Kaye, Writer, Advertising Age
Eloïse Gratton, National Co-chair, Privacy Practice Group, McMillan LLP
Jules Polonetsky, Executive Director, Future of Privacy Forum (Moderator)
2:55 PM – 3:10 PM
Hillshire Brands, inMarket and iBeacon – Agency BPN will present a new case study showcasing how beacons and geofencing are driving purchase intent, brand awareness and sales for Hillshire Brands.
Speakers:
Chris Hiland, Chief Strategy Officer, BPN
Todd Dipaola, CEO & Founder, inMarket
Presentation coming soon
3:25 PM – 3:40 PM
Best Practices for Consumer Push Notifications
Scott Townsend, Director of Agency Programs, Urban Airship
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3:40 PM – 4:20 PM
Street, Store or Shelf: Rightsizing the Consumer Experience – Indoor location and proximity marketing allow retailers, networks and brands to put marketing messages in front of consumers at strategic points in stores, malls and other venues. But just because it can happen doesn’t mean it should. What’s most effective in geo-fencing and proximity targeting? When is it best to engage consumers and how do we avoid creating more ad clutter and noise?
Speakers:
James Smith, Chief Revenue Officer, Verve
John Dempsey, Head of Mobile and Video, Datalogix
Catherine Lindner,Chief Merchant Officer, Shelfbucks
Asif Khan, Founder & President, LBMA (Moderator)
4:20 PM – 4:35 PM
Comparing Indoor Location Technologies – GISi Indoors will discuss the company’s real-world comparisons of multiple indoor location technologies, its findings, implementation experiences, when and when not to use it and conclusions.
Michael Healander, General Manager, GISi Indoors
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4:35 PM – 5:15 PM
Whither Geofencing: What Is the Future of Mobile Location? – Location is now often used for mobile audience discovery and profiling rather than for real-time location targeting. In some percentage of cases, location thus “disappears” into the background and becomes a proxy for behavioral and demographic information. How far will this trend go? What role will “geo” play in the future of mobile marketing and advertising? The panel will explore these and other provocative questions about the future of location and place-based marketing.
Speakers:
David Shim, CEO & Co-Founder, Placed
Eli Portnoy, President & General Manager, Thinknear
David Staas, President, NinthDecimal
Sarah Ohle, Director of Marketing Intelligence, xAd
Bill Michels, SVP of Product & Partnerships, Factual
Greg Sterling, Senior Analyst, Opus Research (Moderator)
Categories: Place Conference, Events, Articles, Mobile + Location
Place London 2014 – Agenda & Presentations