A consortium of mobile voice technology providers, led by manufacturing giant ZTE, will be employing a common set of protocols and practices to voice-enable mobile devices and services.
Mobile + Location
Announcing Place London 2014, The Business Summit on Indoor Location
Place London is the only event of it kind to understand how indoor traffic analytics, combined with mobile and online data, empowers business intelligence and consumer engagement.
Intelligent Assistants Conference Gives Visibility to the Growing Phenomenon
Opus Research’s Intelligent Assistants Conference brought together industry leaders improving customer experience and self-service efficiency with personal virtual assistants. San Francisco Bay Area’s ABCNews 7 took notice.
Apple Watch: The Next Generation Intelligent Assistant is at Hand (or at Least “On Wrist”)
While the just-announced Apple Watch features health monitoring, payment processing and other really cool applications, is the shiny new thing just a fashion accessory or highly functional intelligent assistant?
Positioning “Place” as the Foundation for Indoor Location
Place has established itself as the premier venue for education, opinion and partnership development for the indoor location market. Here’s how Place will be a catalyst for growth.
Indoor Location Firm Nomi Faces Layoffs; Privacy Concerns To Blame?
Opus Research believes competitive forces, technology challenges, and privacy concerns will see the indoor location industry evolve to embrace opt-in strategies for in-store marketing as part of a retailer’s “omnichannel” approach in communicating with customers.
Opus Research Report: Survey of U.S. Retailers’ Use of Indoor Location
Opus Research surveys a group of U.S. retailers — from Big Box, specialty store, grocery, electronics, department stores, convenience stores and more — to determine current trends and market perceptions regarding in-store marketing and indoor analytics.
Beacon Case Study Shows Brand Content Equal to Offers for Driving Purchases
Agency BPN, together with inMarket, start testing indoor and in-store marketing for Hillshire Brands.
Place 2014 – Agenda and Presentations
Place 2014, the leading industry event produced by Opus Research and held July 22 in New York City, brought together a range of developments and ideas: indoor location, online-to-offline tracking, and proximity-based mobile marketing. The agenda and presentations below reflect the what’s next for indoor location with perspectives and expertise from brands, retailers, agencies, technology providers, regulators, and investors.
Saks Fifth Avenue Parent the Latest Retailer to Roll Out iBeacons
Retailer Hudson’s Bay Company, which owns the Lord & Taylor and Saks Fifth Avenue chains, said it will roll out beacons (with Swirl) in selected stores in Boston and Toronto.