Building a Practical GenAI Roadmap to Deliver Smarter CX

As customer expectations continue to rise, the pressure on contact centers to deliver exceptional service efficiently has never been greater. Traditional customer care automation technologies, while foundational, often fall short in handling complex customer interactions seamlessly and in providing the insights needed to improve service.

Enter Generative AI (GenAI), a transformative technology poised to redefine the norms of customer service. Although GenAI has swiftly become a mainstream topic of conversation and evaluation, it is largely misunderstood, and its complexity can be daunting.

Written by Amy Stapleton, senior analyst with Opus Research, this free whitepaper sheds light on the benefits of GenAI for contact centers. The paper introduces a comprehensive self-assessment framework and emphasizes how companies like Enghouse Interactive help contact centers develop a tailored roadmap for integrating AI functionalities effectively.

Use the form below to receive an email and download this free Opus Research whitepaper, “Leveraging the Practical Implementation of GenAI to Deliver Smarter CX.”

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