How Grocery Giant Lidl’s Chatbot, Margot, Offers Consistently Great Wine Recommendations to Thousands

UK grocery chain Lidl has launched a fully-automated Messenger chatbot to help customers select the best wine for their meal. In a project that was delivered from start-to-finish in just 12 weeks, Lidl’s chatbot, “Margot”, utilizes Aspect Software’s natural language understanding (NLU) technology and intelligent assistant platform to provide a truly customer-centric experience for Lidl shoppers.

Alex Murray, Digital Director at Lidl UK, will present a Featured Case Study at the Conversational Commerce Conference London (8-9 May), describing what it took to get the chatbot strategy started, how to reach key customers using NLU technology, and the lessons learned in creating a meaningful customer experience.

Conversational Commerce Conference London (8-9 May) is the industry leading event that brings together the increasingly interdependent CX, Marketing and Personalization / Security groups at one event. Leading brands and enterprise firms will benefit from the following topics

Topics include:

  • Getting Started and Building a Business Plan for Intelligent Assistants
  • Conversational Design Basics and Beyond
  • Seamless Customer Experience Through “Fourth-Factor” Continuous Authentication
  • Demystifying AI: Enterprise Strategies for Digital Self-Service
  • Leveraging CX to Boost Brand Affinity
  • GDPR’s Impact on Conversational Commerce
  • Foundations of Conversational Marketing

To be a part of Conversational Commerce Conference London (8-9 May) and learn how chatbots, virtual agents and continuous authentication provides trusted, personalized customer experiences, be sure to Register Now.



Categories: Conversational Intelligence, Intelligent Assistants, Intelligent Authentication, Articles, Mobile + Location