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Place Conference New York 2015 – Agenda & Presentations

By Derek Top on June 11, 2015

Place Conference New York 2015 brought together executives and decision-makers to learn the latest on indoor location technologies, retail analytics, privacy considerations, beacons, in-store shopping experiences, and the future of mobile consumer engagement.

Held June 9 at The Roosevelt Hotel, Place Conference New York 2015 featured keynote case studies and interactive panel discussions to learn how grocers, retailers, malls, and other venues use location analytics and indoor positioning technologies to boost operational efficiencies, improve mobile strategies, and enhance the customer experience.

Tuesday, June 9, 2015

9:00 AM – 9:15 AM
Indoor Location: Market OpportunityJon Rosen, Senior Analyst & Conference Chair, Opus Research
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9:15 AM – 9:45 AM
Keynote Case Study: GameStop
With over 6,000 locations worldwide, video games and entertainment software retailer GameStop is an industry leader in enhancing the in-store shopping experience. Jeff Donaldson, former CIO and current SVP of the GameStop Technology Institute, will share how the company succeeds in using location data to measurably improve business processes and mobile consumer engagement.
 Speaker: Jeff Donaldson, Senior Vice President, GameStop Technology Institute
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9:45 AM – 10:30 AM
Big Data or Great Data? Retail Analytics & Location ROI
A panel of retailers discuss how location data is used within merchandising, marketing, store operations, the C-Suite, and queue management. How do retailers benefit via revenue, profit, decision-making and process improvement?  
Speakers:
Ryan Craver, Former SVP, Strategy, Hudson’s Bay Company | Lord & Taylor
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Shelley E. Kohan, VP of Retail Consulting, RetailNext
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Chris Petersen, President & Senior Partner, IMS (Moderator)
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10:45 AM – 11:15 AM
Case Study: Taubman Malls  How indoor location technology can help mall customers with navigation services, digital directories, and a personalized in-mall customer experience.
Speaker: Ivan Frank, Digital Director, The Taubman Company
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11:15 AM – 11:45 AM
Mobile Advertising & The Consumer Experience
Indoor location and proximity marketing allow retailers, networks and brands to put marketing messages in front of consumers at strategic points in stores, malls and other venues. This panel explores the latest trends in mobile and location-based tools and techniques for retailers.  
Speakers:
Sean O’Sullivan, CEO, LocalSocial
Asif Khan, Founder & President, LBMA

11:45 AM – 12:15 PM
Marsh Supermarkets’ iBeacon-Apple Watch Integration
Wearables could have a profound impact on the shopping experience. A firsthand look at Marsh Supermarkets’ location-aware mobile program for the Apple Watch.  
Speakers:
Jeff Griffin, EVP, Retail, inMarket
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Amit Bhardwaj, Sr. Director of Customer Loyalty, Marsh Supermarkets
Derek Top, Research Director, Opus Research

1:15 PM – 2:00 PM
Examining Sensor Technologies and Beyond
Why and how to discern between Bluetooth/BLE, WiFi, Beacons/iBeacons, Cameras, Magnetic, LED, etc. – pros and cons, differentiators, who’s adopting them, and how they work together. This session will review the various technologies used to determine indoor location and untangle facts from assumptions.
Speakers:
Jeff Bisberg , Global General Manager, Indoor Location, GE Lighting
Rajiv Iyer, Senior Product Manager, Enterprise Networking Group, Cisco
Vincenzo Dentamaro, Co-Founder & CEO, Nextome
Tanuj Parikh, Senior Director, Business Operations, Estimote
Bruce Krulwich, PhD, Founder and Chief Analyst, Grizzly Analytics (Moderator)
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2:00 PM – 2:20 PM
The Value of Magnetic Positioning for Retail
Speaker: Wibe Wagemans, President, IndoorAtlas
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2:20 PM – 3:00 PM
Indoor Location & Privacy
How retailers are taking a customer-centric approach with best practices for privacy and risk assurance, delivering value for both the business and consumers with location analytics.
Speakers:
Gary Kibel, Partner, Davis & Gilbert LLP
Nicholas Ahrens, Vice President of Privacy and Cybersecurity, RILA
Jules Polonetsky, Executive Director & Co-chair, Future of Privacy Forum

3:15 PM – 4:00 PM
Location, Mobile & In-Store Engagement
The panel will explore how breakthroughs in technology can expertly engage shoppers.
 Speakers:
Jeff Hardison, Director, Aruba Networks
John Kavulich, VP, Solution Sales, Acuity Brands Lighting
Carla Fitzgerald, Chief Marketing Officer, Smith Micro
Nathan Pettyjohn, Founder & CEO, aisle411

4:00 PM – 4:20 PM
Investing in Indoor Location for the Long Term
Indoor technology holds much promise, but a complex technology stack and rapidly evolving sensor capabilities increase the difficulty for organizations to make the correct investment decisions. Learn how to reduce this risk by implementing platform-independent solutions that free companies to focus on the goals and objectives that grow their business.
 Michael Healander, Senior Partner, GISi Ventures
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4:20 PM – 5:00 PM
Future of Indoor Location
A panel of leaders explore the provocative questions about the future of indoor location, real-world comparisons, and how today’s implementation experiences will impact the next-generation applications.
 Speakers: 
Janie Yu, Vice President, Fung Capital USA 
John Gardner, Managing Partner, Nokia Growth Partners
Dan Miller, Lead Analyst & Founder, Opus Research