Featured Research
Quality customer care is at a crossroads. It is quite possible that all the investment in “Big Data” and analytics can crowd out genuine conversations between customer care professionals and their customers. At the same time, the growth of social networks, especially on always-on mobile devices threaten to make marketing messages and branding efforts irrelevant. This short document provides 10 rules for engaging customers more effectively.

This Report made available courtesy of Hold-Free Networks. Contact Pete Headrick (pheadrick@cgy.bcc.myftpupload.com) to receive a copy

For more information on becoming an Opus Research client, please contact Pete Headrick (pheadrick@cgy.bcc.myftpupload.com).

Categories: Articles

Tags: VRM, conversational commerce, best practices, Hold-Free Networks