With contextual data, businesses can — for the first time — create highly personalized mobile marketing campaigns that engage consumers with the right information, including promotional offers, at the right time.
mobile marketing
Place 2014 – Agenda and Presentations
Place 2014, the leading industry event produced by Opus Research and held July 22 in New York City, brought together a range of developments and ideas: indoor location, online-to-offline tracking, and proximity-based mobile marketing. The agenda and presentations below reflect the what’s next for indoor location with perspectives and expertise from brands, retailers, agencies, technology providers, regulators, and investors.
Opus Research Report: “Mapping the Indoor Marketing Opportunity”
Offline analytics and indoor location will change the way that retailers, venue owners, manufacturers and brands think about operations, marketing and the customer experience. Opus Research predicts the market for indoor location and place-based marketing and advertising to surpass $10 billion by 2018.
Place 2013 – Agenda & Presentations
Place 2013 brought together the entire spectrum of companies building the indoor location ecosystem. Retailers, technology vendors, mobile developers, data providers, advertisers, agencies, and investors attended this unique, one-day event at the Palace Hotel in San Francisco and was the first-of-its-kind anywhere.
Growing its Cloud Thru Acquisition: Genesys Buys SoundBite Communications
Today the Boards of Directors at both Genesys and SoundBite approved a definitive agreement for Genesys to buy all of SoundBite’s shares for $5.00 each (a total exceeding $100 million).