A majority of mobile shoppers (58 percent) take a “showrooming” approach to look up information while shopping in stores. But privacy concerns remain a critical factor for retailers to overcome in developing consumer engagement applications via indoor location technologies.
Place London 2014 brought together executives and decision-makers to discuss and strategize how indoor traffic analytics, combined with mobile and online data, empowers business intelligence and enables consumer engagement for the only global conference of its kind.
New free service is designed to get local businesses to enter data directly into Apple Maps and solicits indoor mapping data which businesses could leverage for iBeacon-based services.
Place London is the only event of it kind to understand how indoor traffic analytics, combined with mobile and online data, empowers business intelligence and consumer engagement.
Place has established itself as the premier venue for education, opinion and partnership development for the indoor location market. Here’s how Place will be a catalyst for growth.
Opus Research surveys a group of U.S. retailers — from Big Box, specialty store, grocery, electronics, department stores, convenience stores and more — to determine current trends and market perceptions regarding in-store marketing and indoor analytics.
Agency BPN, together with inMarket, start testing indoor and in-store marketing for Hillshire Brands.
Place 2014, the leading industry event produced by Opus Research and held July 22 in New York City, brought together a range of developments and ideas: indoor location, online-to-offline tracking, and proximity-based mobile marketing. The agenda and presentations below reflect the what’s next for indoor location with perspectives and expertise from brands, retailers, agencies, technology providers, regulators, and investors.
Offline analytics and indoor location will change the way that retailers, venue owners, manufacturers and brands think about operations, marketing and the customer experience. Opus Research predicts the market for indoor location and place-based marketing and advertising to surpass $10 billion by 2018.
Place 2013 brought together the entire spectrum of companies building the indoor location ecosystem. Retailers, technology vendors, mobile developers, data providers, advertisers, agencies, and investors attended this unique, one-day event at the Palace Hotel in San Francisco and was the first-of-its-kind anywhere.