With one of the largest deployments of location-aware services at the San Francisco 49ers’ Levi’s Stadium, Aruba is an ideal target for HP to enter the indoor location and proximity marketing space.
Mobile + Location
The Beacon/Social Reviews Connection: What’s In Store for Indoor
More evidence of how the Bluetooth Low-Energy (BLE) aggregated footprint is poised to expand to support a better mobile customer experience
inMarket Launches First-Ever iBeacon Platform To Target Apple Watch Mobile Shoppers
In a partnership with Indiana-based Marsh Supermarkets, inMarket announces first-ever deployment of iBeacon platform to connect and interact with mobile shoppers who wear the soon-to-be released Apple Watch.
Shoppers Increasingly Turning to Mobile Devices While In-Store
A majority of mobile shoppers (58 percent) take a “showrooming” approach to look up information while shopping in stores. But privacy concerns remain a critical factor for retailers to overcome in developing consumer engagement applications via indoor location technologies.
Retail Location Services and the Rule of Threes
In a few short years, the location services industry has evolved into three overlapping segments: traffic analytics, in-store mobile, and outdoor geo-location. Retailer investment drives the convergence of these trends and helps present a glimpse into the near future of consumer engagement and indoor location.
Place London 2014 – Agenda & Presentations
Place London 2014 brought together executives and decision-makers to discuss and strategize how indoor traffic analytics, combined with mobile and online data, empowers business intelligence and enables consumer engagement for the only global conference of its kind.
The Mobile Payment Frenzy: Consumers To Make Critical Choices
As both retailers and consumers drive demand for mobile payments, key questions remain: Who handles customer service? Who’s responsible for fraud loss? Privacy and security concerns?
Apple Maps Connect Targets Free Service for Local Businesses, Solicits Indoor Mapping
New free service is designed to get local businesses to enter data directly into Apple Maps and solicits indoor mapping data which businesses could leverage for iBeacon-based services.
RogerVoice Provides Mobile Phone Solutions for the Hard-of-Hearing
Mobile phone app RogerVoice delivers completely automated, real-time transcription of conversations to create a rich mobile phone experience for deaf or hearing-impaired users.
Estimote Unveils New Product for Indoor Location and iOS Mobile Apps
A new software product designed to work with Estimote’s existing beacons enables easy set up for indoor mapping and the ability to deliver contextual features to mobile apps.