Since 2014, Opus Research awards have showcased real-world implementations of conversational user interfaces for customer engagement, digital commerce, self-service, employee assistance, and intelligent devices.
Intelligent Assistants
Partners and Brands Define WhatsApp Business’s Ecosystem
The formal, public launch of WhatsApp’s Chat Ads and Business API, on August 1, marks progress in the evolution of Conversational Commerce’s service delivery infrastructure. In the eight months since parent company Facebook made single-button access to “business chat” using… Read More ›
Webinar: Speaking Your Customer’s Language: How to Build a True Conversational Messaging Platform
Customers value fast, frictionless convenience; executives must invest accordingly. On August 2nd, Opus Research and Helpshift address the urgent topics that help brands and enterprises supercharge customer service experiences.
Skin Care Brand Vichy Boasts E-Commerce Conversions with Conversational Marketing
The trial “digital dermo-advisor,” developed for the Canadian market by Automat, produced impressive business metrics and serves as a precursor for the economics of conversational messaging models.
What to Make of Apple Business Chat (beta)
Apple Business Chat’s “beta” is the alpha and omega of Conversational Commerce. It’s also “Yet Another Walled Garden” (YAWG).
The Democratization of Conversational Technologies
The growth of Conversational Commerce is emphatically customer driven. The population of 3+ billion smartphones are now in use for web browsing, search, messaging, making payments and carrying on conversations.
The Conversational Commerce Revolution Continues: John Chambers to Anchor Keynote Panel at C3 San Francisco
A keynote panel with the former Chairman and CEO of Cisco, case studies from Autodesk and VIPShop, and in-depth panel discussions — C3 SF is designed to connect the dots for digital transformation.
The Contact Center is Dead. Long Live the Contact Center
Based on an informal assessment of my email inbox and the marketware I receive in the course of Web browsing and app use, “chatbots”, “answer bots” or just plain “bots” has become the accepted term for what Opus Research has… Read More ›
Opus Research Report: “Decision Makers’ Guide to Enterprise Intelligent Assistance” (2018 Edition)
Opus Research presents a comprehensive assessment of “enterprise-grade” Intelligent Assistant (IA) and chatbot solution providers underscoring the increased urgency felt by executives who champion the cause of Conversational Commerce.
IBM Research Shows Martech Paying Short Shrift to Voice-enabled Devices
When looking for opportunities to bring AI into marketing workflows the greatest common denominator has to be “all-of-the-above” and the focus of AI investment should be on both centralized and device-based resources that foster Natural Language Understanding, Machine Learning and Conversation Management.