How indoor positioning technologies give retailers the ability to offer a richer, more relevant experience for mobile shoppers bridging real- world and digital commerce.
Featured Research
Opus Research Report: “Decision-Makers’ Guide to Enterprise Intelligent Assistants”
Opus Research defines “Eight Characteristics of Highly Successful Enterprise Intelligent Assistants (EIAs)” and identifies 13 firms whose platforms offer human-like, automated services as a natural user interface for customer care and self-service.
Opus Enterprise Series: “The Security Officer’s Guide to Voice Biometrics”
A critical Opus Research report for enterprises to understand how to get the best return on investment when considering testing options for voice biometrics, including what to test for, how to test, and why voice is different.
“Engaging Mobile Consumers: Comparing Beacons and Magnetic Positioning for Indoor Advertising”
Indoor location technologies are poised to dramatically enhance the consumer retail experience. In an apples-to-apples comparison of indoor technologies for mobile advertising, Opus Research finds striking benefits for magnetic positioning over Bluetooth beacons.
Opus Enterprise Series: “Best Practices for Voice Biometrics in the Enterprise”
In this second part of the Enterprise Series, Opus Research examines best practices for using voice biometrics for simple secure authentication in the enterprise across mobile, IVR, and contact centers.
“Sequencing the Omnichannel Customer Conversation”
A new report from Opus Research determines that, on average, customers use between 4 and 5 different “channels” to support their commercial endeavors led by email, phones, websites, social media, mobile apps and brick-and-mortar stores.
Opus Enterprise Series: “Voice Biometrics Census: Global Tally of Voice Security and Authentication Implementations”
Opus Research presents the first census of voice biometrics deployments for customer care and mobile applications around the globe, based on the compilation of information about over 150 instances with more than 70 million registered, protected individuals.
“Survey Results: Factors That Influence Enterprise Customer Experience Initiatives”
An exclusive Opus Research report details organizational processes and the decision-making factors involved for purchasing, implementing and measuring success for enterprise customer experience initiatives.
Opus Research Report: Survey of U.S. Retailers’ Use of Indoor Location
Opus Research surveys a group of U.S. retailers — from Big Box, specialty store, grocery, electronics, department stores, convenience stores and more — to determine current trends and market perceptions regarding in-store marketing and indoor analytics.
“Augmented IVR: Second Life for Interactive Voice Response”
Interactive Voice Response (IVR) technology is entering a new world of choice and customer empowerment, augmenting resources that bring both visual and voice resources into each customer’s critical path.