Indoor location technologies are poised to dramatically enhance the consumer retail experience. In an apples-to-apples comparison for indoor advertising between Bluetooth beacons and magnetic, the benefits are striking for magnetic positioning. With a higher level of accuracy, magnetic has the ability to generate superior contextual relevance and increase advertising conversion revenue, all with a total cost of ownership significantly lower than Bluetooth.

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Categories: Featured Research, Reports, Articles, Mobile + Location

Tags: Opus Research, Apple, Bluetooth, Mobile Advertising, indoor location, beacons, iBeacons, magnetic positioning