$10 Million Up For Grabs for Location-based Mash-Ups

As reported in this press release digital mapping giant NavteQ has attracted $10 million in sponsorships as prize money for developers that are into building location-based applications. The roster of sponsors now includes (alphabetically) Alcatel-Lucent, AtlasCT, DigitalGlobe, Imagination Technologies, Intel, Microsoft, and Mobile Distillery.

NavteQ has been holding these competitions since 2003. The mission is to foster new, creative uses dynamic positioning technology and (oh yeah) NAVTEQ® maps.