Enterprise-based, natural language processing (NLP) powered self-service solutions, also known as “Intelligent Assistants” (IAs), have gained traction and proven their value over the past ten years. To support competitive differentiation and omnichannel strategies, the age of chatbots and Intelligent Assistance is being thrust upon Marketing, Customer Care and Digital Commerce executives around the world and across multiple industries.

Opus Research’s third “Decision Makers’ Guide to Enterprise Intelligent Assistance” report is an evaluation of solutions providers underscoring the increased urgency felt by executives who champion the cause of Conversational Commerce. Highlights include:

• Spending on Enterprise Intelligent Assistants will exceed $2 billion in 2018 and is on its way to exceed $5.5 billion by 2021
• Growth of “smart speakers” has reinforced a trend toward message-based interactions to make conversations the centerpiece of customer relationships and loyalty programs
• Solution providers are rated based on: Robustness of enabling platforms and technology; maturity of AI offerings; track record and clients base; future vision and strategy
• Current admiration of Amazon or fawning over Facebook Messenger should not obscure the fact that leading brands have focused on the real prize of supporting commercial conversations over every available channel

In this report, Opus Research presents a comprehensive assessment of 26 Intelligent Assistant (IA) solution provider landscape with special focus on those offering “enterprise-grade” solutions.

Featured Research Reports are available to registered users only.

Click Here to View the Report Summary

For more information on becoming an Opus Research client or to purchase the report ($1999), please contact Pete Headrick (pheadrick@opusresearch.net, +1-415-904-7666).

Categories: Featured Research, Advisories, Reports, Conversational Intelligence, Intelligent Assistants, Articles, Mobile + Location