Join Opus Research, Carla Fitzgerald, chief marketing officer with Smith Micro, and Sunil Marolia, VP of product management, in this live, interactive webinar as they discuss how location data helps deliver personalized mobile experiences.
marketing
How Marketing Leaders (MLs) Can Deliver Results and Keep Their Jobs
First of a two-part series that focuses on three key actions marketing leaders (ML) must take to increase his or her team’s impact and contribution to the company.
Intro to C3: Conversational Commerce Conference
On February 2-3, 2011 in San Francisco Opus Research will convene the Conversational Commerce Conference (C3) as a venue for raising and resolving the issues exposed in the clash between Marketing and Support. As with the Meeting of the Waters, both disciplines will ultimately be assimilated into a torrent of talkpaths, interactions, queries, responses and transactions. Still the time as come, in these early days, to foster discussions that lead to mutual understanding – or at least an agreement to co-exist.
The ‘Twitterization’ of (Local) Online Marketing
Featured Research
Twitter has gone from the “margins to the mainstream” in less than 12 months. In so doing it has become an almost essential marketing and customer service tool for brands, as well as a news and information distribution platform for publishers and even government. While companies and larger marketers are flocking to Twitter, there’s also enormous, untapped potential for small businesses to use Twitter as a free marketing and CRM vehicle in the same way.
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