Opus Research surveys a group of U.S. retailers — from Big Box, specialty store, grocery, electronics, department stores, convenience stores and more — to determine current trends and market perceptions regarding in-store marketing and indoor analytics.
Articles
Cycorp and IBM Demonstrate the Transformative Potential of Enterprise Virtual Assistants
Will technology from Cycorp and IBM contribute to the smarter intelligent assistants of the future?
Beacon Case Study Shows Brand Content Equal to Offers for Driving Purchases
Agency BPN, together with inMarket, start testing indoor and in-store marketing for Hillshire Brands.
eGain and NICE Systems Bolster Customer Care Platforms with Reporting Capabilities, Real-Time Analytics
With an emphasis on delivering souped-up anlaytic capabilities to understand customer conversations across any channel, at scale and in real-time, both eGain and NICE Systems announced new platform soultions
Place 2014 – Agenda and Presentations
Place 2014, the leading industry event produced by Opus Research and held July 22 in New York City, brought together a range of developments and ideas: indoor location, online-to-offline tracking, and proximity-based mobile marketing. The agenda and presentations below reflect the what’s next for indoor location with perspectives and expertise from brands, retailers, agencies, technology providers, regulators, and investors.
Intelligent Assistants Chronicles: The Genesys-IBM Watson Partnership
In June 2014, Genesys and IBM formed a partnership which to insure that IBM’s Watson’s “cognitive computing” capabilities are integrated with Genesys’ Customer Experience (CX) platform.
Mexico City and Banco Santander Partner to Provide Voice-based Authentication to Retired Firefighters and Police
19,000 former firefighters and police who are members of the government pension program can use to prove their eligibility to receive transfer payments over the phone, rather than having to appear at a government office or bank branch, under a program called Viva Voz.
Saks Fifth Avenue Parent the Latest Retailer to Roll Out iBeacons
Retailer Hudson’s Bay Company, which owns the Lord & Taylor and Saks Fifth Avenue chains, said it will roll out beacons (with Swirl) in selected stores in Boston and Toronto.
Announcing VBC London 2014: The Voice Security & Authentication Conference
VBC London 2014 (Voice Secuirty & Authentication Conference, Nov 18-19) brings together executives and decision-makers who are integrating voice into multi-layered and multi-factor communications for authentication and security fabrics
Watson and Siri Are Conspicuously Absent in the Apple/IBM Partnership
On July 15, Apple and IBM forged a partnership whereby Apple appointed IBM as its exclusive partner for bringing iOS- and MacOS-based apps and services into the enterprise marketplace.