Place London 2014 brought together executives and decision-makers to discuss and strategize how indoor traffic analytics, combined with mobile and online data, empowers business intelligence and enables consumer engagement for the only global conference of its kind.
Place 2014, the leading industry event produced by Opus Research and held July 22 in New York City, brought together a range of developments and ideas: indoor location, online-to-offline tracking, and proximity-based mobile marketing. The agenda and presentations below reflect the what’s next for indoor location with perspectives and expertise from brands, retailers, agencies, technology providers, regulators, and investors.