To better help customers shopping for health care coverage, CodeBaby has implemented intelligent assistant technology for the health insurance online marketplace, .

The three-dimensional animation, Kyla, helps consumers through the process of comparing plans and shopping for health care coverage. Located at key points on the website, Kyla offers navigation support, answers questions for those unfamiliar health insurance terminology, how to apply for financial assistance, and helps consumers decide among the many choices for health coverage plans.

Marcia Benshoof, chief strategy and sales officer for Connect for Health Colorado said , “We have seen that the addition of CodeBaby’s interactive coach greatly improves the experience people have on the site. The ability to quickly note information and help people navigate the site in fewer steps is key to reducing our customers’ frustration.”

Founded in 2001, Colorado-based offers a suite of self-service tools and intelligent assistant options, including: animated or non-animated characters, both voice and text assistance, scripted responses, and natural language understanding. In the healthcare industry, CodeBaby also names CareFirst, MetLife, and Empire Blue Cross Blue Shield as customers.

Indeed the healthcare industry is ripe for growth in the use of assisted self-service and intelligent assistant technologies.

Next IT is developing a virtual assistant to help patients manage their care with a personal health coach to stay in touch with doctors and assist with prescription plans via a mobile app. Using both text and voice commands, NextIT’s responds to common patient and healthcare customer requests.

And 22 Otters, a company funded by Khosla Ventures and Nuance Communications, offers an outreach platform for healthcare providers to interact with patients. In addition, the company has made available a for patients to follow directions in preparation of procedures and even record audio clips about personal experiences to share with others.

Categories: Intelligent Assistants, Articles

Tags: intelligent assistant, CodeBaby, Health care