Excerpt:
“The thing that is different about this is that it’s Google, and Google’s reach and visibility is so much greater than anyone else,” said Greg Sterling, an analyst at Opus Research in San Francisco. Mr. Sterling said that the Yellow Pages industry has 3.2 million to 3.5 million advertisers. He predicts that Google could reach one million to two million.

From the article, “These Battle Lines Are Drawn in Yellow”, by Miguel Helft, New York Times, February 14, 2010

Categories: Opus in the News