Excerpt:
To get on customers’ devices – and stay on them – your app needs to provide real value or solve a problem for your customers. “If there’s very little to be done with it, what’s the point?” says Greg Sterling, a senior analyst at Opus Research Inc. Consider what an app makes possible: better product images, orders with just a few taps, driving directions that make use of GPS technology, click-to-call and -email communication, information pushed out by text message and fun games.

From the article, “Three Best Ways to Build an iPhone App”, by Riva Richmond, Wall Street Journal, December 10, 2009

Categories: Opus in the News