Excerpt:
There’s little cause for concern, given RIM’s status in the market, said Greg Sterling, Internet analyst with Opus Research. “RIM is in an interesting position, because it has done very, very well in the market without delivering a great mobile Internet experience or lots of applications.”

Despite the shortcomings, it has an extremely strong brand identity with its installed user base, he told the E-Commerce Times. “However, RIM does know it needs to do a much better job on the mobile Web experience — and it also knows it needs to keep pace at some level with the applications phenomenon.”

From the article, “Is the BlackBerry Losing Its Punch?”, by Denise J. Deveau, E-Commerce News, December 10, 2009

Categories: Opus in the News