The fragmented world of mobile app stores is evolving (or devolving) with Verizon Wireless holding its first gathering for application developers today. Based on the stream of Tweets emanating from the venue, the big news is that VZW plans to offer a 70/30 revenue split with approved application vendors. There were also reports of an agreement reached whereby RIM is the first, full-fledged partner in the VCast App Store. That means that the VCast App Store will be made available to BlackBerry users through a “virtual preload”, while RIM’s own App World will still be present and available.
In terms of nominal “openness”, Verizon says it will provide APIs (application programming interfaces) allowing access Verizon’s back-end resources, including billing, location, messaging and presence.
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