Excerpt:
Microsoft trails its biggest competitors in the PC-based online advertising market in bringing ads to mobile users, but its late start may not have any significant effect. “AOL and Yahoo have previously introduced display ads, but the mobile user base is still on the small side compared to the Net, so they’re not truly late,” said Greg Sterling, an analyst following mobile search as part of a joint venture between Sterling Market Research and Opus Research. “It’s not like there’s a huge opportunity cost here or revenue lost.” Google also supports ads for mobile users.

So far, it looks like the mobile environment is echoing the PC world in terms of mobile advertising market share from the search leaders, Sterling said. However, because it’s such a small and changing market, any of the participants could take the lead. “It’ll continue to be fluid for the foreseeable future,” he said.

From the article, MSN Puts Ads on Mobile Phones, Washington Post, December 11, 2007

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