Excerpt:
“Opus Research’s LocalMobileSearch program,” Sterling pointed out, “forecasts that there will be roughly $5 billion in mobile ad revenues in North America and Western Europe by 2012.”

“Microsoft competitors, Yahoo and AOL, currently offer display advertising in mobile,” Sterling said, “and Google offers search and text-based ads in mobile. Microsoft’s Live Search for mobile has featured ads from PPCall provider Ingenio for some time.”

Sterling noted that, already, more than 35 million people have accessed the “mobile Internet,” and that number will only grow as devices grow more sophisticated and access costs drop.

From the article, Microsoft Launches Ads on MSN Mobile, by Frederick Lane, CIO Today, December 11, 2007

Categories: Opus in the News