Excerpt:
Most small business operators who shy away from online marketing fear they can’t afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget.

Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don’t think they have the manpower to handle it.

The survey shows a need for educating entrepreneurs about the realities of Internet marketing, said Opus Senior Analyst Greg Sterling, author of “Small Business Attitudes toward Online Marketing and Web 2.0.” Sterling’s report is based on answers to an online survey conducted in August by Local Mobile Search and AllBusiness.com.

From the article, “Small Businesses Need Helping Hand to Embrace Web Advertising”, by Fred Aun, ClickZ, October 5, 2007

Categories: Opus in the News