Excerpt:
For people who don’t want to buy an expensive handheld device such as an iPhone, the emerging sophistication of 411 services will provide a good substitute, said Dan Miller, founder of San Francisco-based Opus Research, which tracks the industry.

“This is local search for the rest of us,” Miller said. “And you don’t need a data plan for it.”

The directory assistance industry generated $4 billion in 2006, almost exclusively from fee-based services such as AT&T’s, Miller said. But in 2010, when the industry will generate nearly $8 billion, the majority of the revenue will be supported by advertising, Miller projects.

From the article, “Pimp your phone”, by Nathan Halverson, Santa Rosa Press Democrat, June 24, 2007

Categories: Opus in the News