Indoor location technologies are poised to dramatically enhance the consumer retail experience. In an apples-to-apples comparison of indoor technologies for mobile advertising, Opus Research finds striking benefits for magnetic positioning over Bluetooth beacons.
In this second part of the Enterprise Series, Opus Research examines best practices for using voice biometrics for simple secure authentication in the enterprise across mobile, IVR, and contact centers.
A new report from Opus Research determines that, on average, customers use between 4 and 5 different “channels” to support their commercial endeavors led by email, phones, websites, social media, mobile apps and brick-and-mortar stores.
Opus Enterprise Series: “Voice Biometrics Census: Global Tally of Voice Security and Authentication Implementations”
Opus Research presents the first census of voice biometrics deployments for customer care and mobile applications around the globe, based on the compilation of information about over 150 instances with more than 70 million registered, protected individuals.
An exclusive Opus Research report details organizational processes and the decision-making factors involved for purchasing, implementing and measuring success for enterprise customer experience initiatives.
Opus Research surveys a group of U.S. retailers — from Big Box, specialty store, grocery, electronics, department stores, convenience stores and more — to determine current trends and market perceptions regarding in-store marketing and indoor analytics.
Interactive Voice Response (IVR) technology is entering a new world of choice and customer empowerment, augmenting resources that bring both visual and voice resources into each customer’s critical path.
Opus Research analyzes the offerings of leading platform vendors who give companies the power to enable customers to use their device-of-choice and channel-of-choice at their time-of-choice.
Offline analytics and indoor location will change the way that retailers, venue owners, manufacturers and brands think about operations, marketing and the customer experience. Opus Research predicts the market for indoor location and place-based marketing and advertising to surpass $10 billion by 2018.
Intelligent Virtual Assistants are the go-to resource for customer care, tech support and marketing – becoming the basis for $700 million in investment by 2016, according to Opus Research.