Recently, Opus Research surveyed a group of U.S. retailers — from Big Box, specialty store, grocery, electronics, department stores, convenience stores and more — to determine current trends and market perceptions regarding in-store marketing and indoor analytics. With a significant majority of consumers using smartphones in store (83% according to Opus Research study in Q3 2013), this survey revealed a high degree of interest from retailers in developing indoor analytics strategies but considerable confusion in understanding indoor location technologies and justifying a demonstrated return on investment.
To download and view this groundbreaking Opus Research survey, click the link below:
Survey of U.S. Retailers’ Use of Indoor Location
Categories: Featured Research, Mobile + Location, Articles
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