Leveraging technology from Satisfi and IBM Watson, the retail giant’s new service is a location-aware intelligent assistant that can respond to a customer’s natural language requests.
indoor location
Opus Research Report: “Retaining Relevance in the Omnichannel Journey”
How indoor positioning technologies give retailers the ability to offer a richer, more relevant experience for mobile shoppers bridging real- world and digital commerce.
Mobile Engagement: How Context Enables Personalized Marketing
With contextual data, businesses can — for the first time — create highly personalized mobile marketing campaigns that engage consumers with the right information, including promotional offers, at the right time.
Place Conference’s Vision: An Internet of Retailers
With all the attention paid to ROI (Return on Investment), most retailers are, to date, missing out on the upside of an IOR (Internet of Retailers).
Place Conference New York 2015 – Agenda & Presentations
Place Conference New York 2015 featured keynote case studies and interactive panel discussions to learn how grocers, retailers, malls, and other venues use location analytics and indoor positioning technologies to boost operational efficiencies, improve mobile strategies, and enhance the customer experience.
Acuity Brands Acquires ByteLight To Shore Up Indoor Location Software for LED Lighting
The acquisition — for cash certain assets and patent portfolio — is a significant boost for Acuity Brands to offer indoor positioning services for retailers to engage mobile shoppers.
“Engaging Mobile Consumers: Comparing Beacons and Magnetic Positioning for Indoor Advertising”
Indoor location technologies are poised to dramatically enhance the consumer retail experience. In an apples-to-apples comparison of indoor technologies for mobile advertising, Opus Research finds striking benefits for magnetic positioning over Bluetooth beacons.
What HP’s $3 Billion Acquisition of Aruba Means for Indoor Location
With one of the largest deployments of location-aware services at the San Francisco 49ers’ Levi’s Stadium, Aruba is an ideal target for HP to enter the indoor location and proximity marketing space.
The Beacon/Social Reviews Connection: What’s In Store for Indoor
More evidence of how the Bluetooth Low-Energy (BLE) aggregated footprint is poised to expand to support a better mobile customer experience
inMarket Launches First-Ever iBeacon Platform To Target Apple Watch Mobile Shoppers
In a partnership with Indiana-based Marsh Supermarkets, inMarket announces first-ever deployment of iBeacon platform to connect and interact with mobile shoppers who wear the soon-to-be released Apple Watch.