Offline analytics and indoor location will change the way that retailers, venue owners, manufacturers and brands think about operations, marketing and the customer experience. Opus Research predicts the market for indoor location and place-based marketing and advertising to surpass $10 billion by 2018.

To view the Key Findings of the exclusive Opus Research report “Mapping the Indoor Marketing Opportunity,” click here

Categories: Featured Research, Reports, Articles, Mobile + Location

Tags: Opus Research, mobile marketing, indoor location, beacons, indoor positioning