Conversational Commerce Conference (C3)

February 2-3, 2011 | San Francisco, CA

Event Sponsors

Agenda & Presentations

Wednesday, February 2, 2011

1:00 p.m. – 1:45 p.m.

Intro to Conversational Commerce

Speaker:
Dan Miller, Senior Analyst, Opus Research
View Presentation

1:45 p.m. – 2:30 p.m.

Where Does Support End and Marketing Begin — and Vice Versa? 

Speakers:
Philip Soffer, VP, Product Marketing, Lithium
Julian Aldridge, Founder/president ENACT
Chris Carfi, VP, Digital Edelman Silicon Valley
Pete Blackshaw, EVP of Digital Strategic Services, NM Incite

2:30 p.m. – 3:00 p.m.

Case Study: Cisco – Spanlink

Speaker:
John Hernandez, Vice President/General Manager Customer Collaboration Business, Cisco
Eric LeBow, VP of Professional Services, Spanlink Communications

Break

3:30 p.m. – 4:15 p.m.

The ROI of Social Conversations — What Metrics Should Apply?

Speakers:
Dr. Natalie Petouhoff, Chief Strategist Digital Communications Group, Weber Shandwick
Marc Davis, Partner Architect, Microsoft
Dennis Yu, Managing Principal of Facebook Marketing, Webtrends
Mayur Anadkat, Manager, Product Marketing, Alcatel-Lucent

4:15 p.m. – 5:00

VRM vs. CRM Who Controls the Conversation?

Speakers:
Michael Becker, North America Managing Director, Mobile Marketing Association
Julian Gay, Product Manager, Enterprise Services at Orange San Francisco
Dean Landsman, President Landsman Communications Group
Prakash Kondepudi, Senior VP, Intelius
Mary Hodder, Founder, Wellness Mobile and Dabble

5:00 p.m. – 7:00 p.m.

Conversational Commerce Networking Reception

Sponsored by Localeze

Thursday, February 3, 2011

9:00 a.m. – 9:45 a.m.

A Conversation with the Networks

Speakers:
Doug Kilponen, SVP, Business Development MerchantCircle
John Kim, VP, Products, Pelago
Sumir Meghani, Director Business Development, Groupon
Jed Nachman, VP Sales, Yelp

9:45 a.m. – 10:30 a.m.

Shaping the Conversation: Search, Reputation and P2P

Speakers:
Barbara Coll, CEO, WebMama
Simon Hayhurst, SVP, Promote Marketing, Autonomy
Wendy Lea, CEO, Get Satisfaction
Ben Straley, CEO, Meteor Solutions

10:30 a.m. – 10:45 a.m. – Break

10:45 a.m. – 11:30 a.m.

A Parallel Universe: Social CRM for SMBs

Speakers:
Craig Donato, CEO & Founder, Oodle
Perry Evans, Founder and CEO, Closely, Inc.
Brendan King, CEO, Vendasta Technologies
Sebastien Provencher, VP of Product Management, Praized Media

11:30 a.m. – 12:15 p.m.

Taming the Hydra: Customer Care in a Mobile and X-Platform World

Speakers:
Ted Bray, VP, Contact Center Solutions, RightNow Technologies
Robin Carey, CEO, Social Media Today
Tom Cotney, President & CEO, Air2Web
Tim Moynihan, VP Marketing, Empirix

12:15 p.m. – 1:30 p.m. – Lunch

1:30 p.m. – 2:15 p.m.

Case Study: Bridging the Gap-Call Analytics and Call Mining

Speaker:
John Busby, Vice President of Advertising Platforms, Marchex

2:15 p.m. – 3:00 p.m.

VC Panel: What’s on the Horizon?

Speakers:
John Gardner, Managing Partner, Nokia Growth Partners
Dev Khare, Vice President, Venrock
Jules Maltz, Principal, Institutional Venture Partners
Michael Yang, Managing Director, Comcast Interactive Capital

3:00 p.m. – 3:15 p.m. – Break

3:15 p.m. – 4:00 p.m.

Case Study: Lithium and MyFICO Community

Speakers:
Barry Paperno, Consumer Affairs Manager, FICO (Fair Isaac Corporation)
Paul Gilliham, Director of Customer Marketing, Lithium Technologies

4:00 p.m. – 4:45 p.m.

The Age of the Individual: From CRM to VRM

Speakers:
Anders Jones, Director of Business Development, RapLeaf
Tatyana Kanzaveli, CEO, Social CRM World (SCRM)
Alisa Leonard, Director Experience Planning, iCrossing
Mark Plakias, VP of Strategy, Orange San Francisco
Drummond Reed, Board Member, iCard Foundation

Categories: Webcasts