The In-Location Alliance, a consortium that includes Qualcomm, Samsung, Sony Mobile, Nokia, Cisco, Broadcom and CSR among its members, announced three winners of its “Best Use Case Contest” demonstrating the growing market potential for indoor positioning.
With one of the largest deployments of location-aware services at the San Francisco 49ers’ Levi’s Stadium, Aruba is an ideal target for HP to enter the indoor location and proximity marketing space.
Opus Research believes competitive forces, technology challenges, and privacy concerns will see the indoor location industry evolve to embrace opt-in strategies for in-store marketing as part of a retailer’s “omnichannel” approach in communicating with customers.