Retailing

Retail Location Services and the Rule of Threes

By Derek Top on November 24, 2014 • ( 2 )

In a few short years, the location services industry has evolved into three overlapping segments: traffic analytics, in-store mobile, and outdoor geo-location. Retailer investment drives the convergence of these trends and helps present a glimpse into the near future of consumer engagement and indoor location.

Opus Research Report: Survey of U.S. Retailers’ Use of Indoor Location

By Derek Top on August 8, 2014 • ( 4 )

Opus Research surveys a group of U.S. retailers — from Big Box, specialty store, grocery, electronics, department stores, convenience stores and more — to determine current trends and market perceptions regarding in-store marketing and indoor analytics.