The acquisition — for cash certain assets and patent portfolio — is a significant boost for Acuity Brands to offer indoor positioning services for retailers to engage mobile shoppers.
retailers
Shoppers Increasingly Turning to Mobile Devices While In-Store
A majority of mobile shoppers (58 percent) take a “showrooming” approach to look up information while shopping in stores. But privacy concerns remain a critical factor for retailers to overcome in developing consumer engagement applications via indoor location technologies.