In using Splunk’s machine learning tools to predict customer behaviors, Dunkin’ Donuts has a tremendous opportunity to leverage those insights for intelligent assistants.
predictive analytics
IBM Watson Annexes the Twittersphere Through Partnership
IBM’s partnership treats a real-time feed from Twitter as raw material to fuel insights, output and revenue opportunities for Big Blue’s cloud-based analytics, customer engagement platforms, and consulting services, respectively.
“Predictive Analytics: Using Big Data to Improve Multichannel Customer Care”
Opus Research analyzes the offerings of leading platform vendors who give companies the power to enable customers to use their device-of-choice and channel-of-choice at their time-of-choice.