Place Conference New York 2015 featured keynote case studies and interactive panel discussions to learn how grocers, retailers, malls, and other venues use location analytics and indoor positioning technologies to boost operational efficiencies, improve mobile strategies, and enhance the customer experience.
Indoor location technologies are poised to dramatically enhance the consumer retail experience. In an apples-to-apples comparison of indoor technologies for mobile advertising, Opus Research finds striking benefits for magnetic positioning over Bluetooth beacons.
New free service is designed to get local businesses to enter data directly into Apple Maps and solicits indoor mapping data which businesses could leverage for iBeacon-based services.
Nuance is launching a Conversational Ad initiative with Nuance Voice Ads.