How indoor positioning technologies give retailers the ability to offer a richer, more relevant experience for mobile shoppers bridging real- world and digital commerce.
beacons
Place Conference’s Vision: An Internet of Retailers
With all the attention paid to ROI (Return on Investment), most retailers are, to date, missing out on the upside of an IOR (Internet of Retailers).
Place Conference New York 2015 – Agenda & Presentations
Place Conference New York 2015 featured keynote case studies and interactive panel discussions to learn how grocers, retailers, malls, and other venues use location analytics and indoor positioning technologies to boost operational efficiencies, improve mobile strategies, and enhance the customer experience.
“Engaging Mobile Consumers: Comparing Beacons and Magnetic Positioning for Indoor Advertising”
Indoor location technologies are poised to dramatically enhance the consumer retail experience. In an apples-to-apples comparison of indoor technologies for mobile advertising, Opus Research finds striking benefits for magnetic positioning over Bluetooth beacons.
Opus Research Report: “Mapping the Indoor Marketing Opportunity”
Offline analytics and indoor location will change the way that retailers, venue owners, manufacturers and brands think about operations, marketing and the customer experience. Opus Research predicts the market for indoor location and place-based marketing and advertising to surpass $10 billion by 2018.