In a tour de force of clear writing and exposition (albeit in 33 typed pages), Kaliya Hamlin and Mary Hodder, executive director and chairman, respectively, of the Personal Data Ecosystem Collaborative Consortium (PDECC) have provided the U.S. Federal Trade Commission (FTC) with this response to its proposal for “Do Not Track” regulations (similar to the “Do Not Call” List for phone-based telemarketers).