Greg Sterling is former program director and senior analyst with Opus Research. He also the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.

Before leaving The Kelsey Group, Sterling ran its Interactive Local Media program. Prior to The Kelsey Group Sterling was at TechTV where he helped produce the first national television show dedicated to e-business and the Internet, “Working the Web.” Prior to TechTV he was a founding editor and executive producer at AllBusiness.com, a leading small-business ASP and Web site. Before joining AllBusiness, Sterling was a practicing attorney in San Francisco.