Recombinant Communications (RC) often involves the application of Darwin’s principles to telephony and communications-enabled business processes (CEBP). But sometimes it can be as simple as using new technology to bring features and functions that have worked in the past into future versions of products and services. So it is with the newly “re-introduced” Landline Number Service offered by Orange UK. It’s a single-number service that, apparently, lets businesses use their existing telephone numbers to ring their mobile phones.

According to this article from the Wireless Federation, Orange (France Telecom) initially offered the service when breaking into the UK market in 1994. It has found, unsurprisingly, that businesses like to keep existing landline numbers both as a symbol of business continuity and as a way to provide a consistent link with customers. The importance of routing calls directly to wireless phones is a sign of the times as businesses join residential customers in cutting the cord and moving to mobile.

Categories: Articles

Tags: Orange, Recombinant Communications, mobile services