Excerpt:
But will customers embrace the new vehicle concept? Car shoppers already perform considerable comparison research online, but it’s an open question how willing most will be to complete what is commonly the second priciest household purchase with limited human interaction, said Greg Sterling, Internet analyst with Opus Research in San Francisco.

From the article, “EBay teams up with GM to sell cars online”, by James Temple, San Francisco Chronicle, August 11, 2009

Categories: Opus in the News