Excerpt:
Newspapers cannot afford to be late to cellphones, said Greg Sterling, who studies the mobile Internet for Opus Research, a consulting firm. “It’s important and smart for newspapers to get out in front on the mobile phenomenon and not make the mistake they made in waiting too long to embrace the Internet.”

From the article, “A Means for Publishers to Put a Newspaper in Your Pocket “, by Claire Cain Miller, New York Times, July 28, 2008

Categories: Opus in the News