Excerpt:
So, is the mobile search war already over? Not necessarily, says Greg Sterling, who leads the local mobile practice for Opus Research, in a new report. While mobile search may not be a wide-open field, Google’s success depends in part on whether search will be as important on mobile devices as on the desktop.

He points out that search is fundamentally more cumbersome in mobile because it’s not as easy to navigate back and forth between search results and WAP sites as on the wired Internet.

From the article, “Google Focuses On Mobile Internet”, by Mark Walsh, MediaPost, July 11, 2008

Categories: Opus in the News