In a partnership with Indiana-based Marsh Supermarkets, inMarket announces first-ever deployment of iBeacon platform to connect and interact with mobile shoppers who wear the soon-to-be released Apple Watch.
iBeacon
Retail Location Services and the Rule of Threes
In a few short years, the location services industry has evolved into three overlapping segments: traffic analytics, in-store mobile, and outdoor geo-location. Retailer investment drives the convergence of these trends and helps present a glimpse into the near future of consumer engagement and indoor location.
Estimote Unveils New Product for Indoor Location and iOS Mobile Apps
A new software product designed to work with Estimote’s existing beacons enables easy set up for indoor mapping and the ability to deliver contextual features to mobile apps.
Announcing Place London 2014, The Business Summit on Indoor Location
Place London is the only event of it kind to understand how indoor traffic analytics, combined with mobile and online data, empowers business intelligence and consumer engagement.
Saks Fifth Avenue Parent the Latest Retailer to Roll Out iBeacons
Retailer Hudson’s Bay Company, which owns the Lord & Taylor and Saks Fifth Avenue chains, said it will roll out beacons (with Swirl) in selected stores in Boston and Toronto.
Place 2013 – Agenda & Presentations
Place 2013 brought together the entire spectrum of companies building the indoor location ecosystem. Retailers, technology vendors, mobile developers, data providers, advertisers, agencies, and investors attended this unique, one-day event at the Palace Hotel in San Francisco and was the first-of-its-kind anywhere.