To reverse a downward trend for 411-based directory assistance (DA) services, BellSouth is conducting a “411 Sweepstakes” whereby callers who register their home telephone numbers qualify to win the keys to a new Pontiac Solstice. Promotional gimmicks may serve to provide short-term life extension, but it is unlikely to build a base of repeat users that give rise to the sort of annuity that DA services had been in the past.

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With its acquisition of BellSouth, a newer, transmogrified AT&T is taking shape. Its new footprint resembles the coverage zones of Cingular Wireless, a GSM-based PCS service provider, augmented on the fixed-line side of the business by the geographic regions served by the erstwhile “Bell Operating Companies” called Ameritech, SNET, Pacific Bell, BellSouth and Southwestern Bell.

Half way through the first decade of the new millennium, it’s time to take stock of the factors that have had the greatest influence on Conversational Access Technologies’ (CAT’s) progress into enterprise and service provider IT infrastructures. To use the terminology made popular by the Boston Consulting Group (BCG) back in the 1980s, CAT is a ‘problem child’. Compared to its data center technology peers, CAT has not performed up to its potential in a marketplace that is characterized by both size and growth.