On February 2-3, 2011 in San Francisco Opus Research will convene the Conversational Commerce Conference (C3) as a venue for raising and resolving the issues exposed in the clash between Marketing and Support. As with the Meeting of the Waters, both disciplines will ultimately be assimilated into a torrent of talkpaths, interactions, queries, responses and transactions. Still the time as come, in these early days, to foster discussions that lead to mutual understanding – or at least an agreement to co-exist.